Apple unveiled the iPhone 17 Pro and Pro Max with an aluminum unibody, a built-in vapor chamber for cooling, triple 48MP cameras with 8x optical-quality zoom, and pro video features like ProRes RAW, Apple Log 2, and genlock. The new displays reach 3000 nits peak brightness. Ceramic Shield 2 now protects the back as well. Pre-orders start Sept 12, with sales from Sept 19.